February 6th, 2012 - Megamax Further Growing in Hungary

Budapest, 6th February 2012 –Chello Central Europe's children's channel, Megamax, has launched on UPC Direct satellite platform on 1 February extending the channel's reach to over 1.2 million Hungarian households.

Targeted at 7-14 years old boys and their quest for sports, adventure, and discovery, Megamax meets local needs by programming Hungarian-dubbed versions of popular cutting-edge animation from around the globe, including Transformers, Battle Force, Twisted Whiskers, Dex Hamilton, Iron Kid and Metajets.

"We are delighted that Megamax has become a part of UPC Direct's package. Megamax is a real treat for young boys offering a 15 hour daily run of the very best in sports, infotainment, and top series from major productions houses. Following our agreement with UPC Direct, which also includes providing the signal to other cable operators, Megamax can now fall in the same league as its sister channel, Minimax, that targets younger children and is by far the most popular kids channel in Hungary", said Levente Málnay, CEO of Chello Central Europe.

"We are pleased to be able to add Megamax to our strong line-up in Hungary" said Magnus Ternsjö, Managing Director of UPC DTH S.à r.l. "This further acknowledges our strong position as a provider of support-services to programmers in the region as well as providing our customers access to the highest quality programming available."

 

About Chello Central Europe

Chello Central Europe focuses on content brands in Central Europe. Its current portfolio of channels for the region includes Filmmúzeum, Minimax, Megamax, Spektrum, SPORT1, SPORT2, SPORT M, Spektrum Home, TV Paprika, Zone Romantica, Club TV, Zone Europa and a joint venture with MGM. In addition to its thematic channel business, it also operates AT Media, Poland's leading thematic channel advertising sales agency and offers distribution and marketing services to a number of TV companies across the region. Chello Central Europe is a business unit of Chellomedia, the international content division of Liberty Global Inc.

 

About UPC DTH S.à r.l.

UPC DTH S.à r.l. is a high quality provider of satellite television services based in Luxembourg, the European capital of satellite services. It provides services to Hungary, the Czech Republic, Slovakia and manages the satellite television services of the provider in Romania.

Its Direct-To-Home (DTH) service, known as UPC Direct in the Hungarian market, freeSAT by UPC Direct in the Czech and Slovak markets and Focus Sat in Romania has more than 586,000 customers (as per 30 September 2011). UPC DTH S.à r.l. offers its customers more channels, better content, award winning customer service and superior signal quality, including crystal-clear high-definition programming .

UPC DTH S.àr.l. is part of UPC Broadband (UPC), the European division of Liberty Global, Inc.

 

Contact:
Kinga Kiskasza
Chello Central Europe
T: +36 1 236 9100/195 
Email: kinga.kiskasza@chellocentraleurope.com